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SuperBowl Ads Learnings – Conversation Hacks That Didn’t Work!
72 hours after the big game, dust has settled on this year’s crop of the most expensive ads on American TV. At $3 million a 30 seconds pop and 111 million viewers this year, the SuperBowl has always...
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Legendary Brands – The Age of Barbarian Marketing
#whenbloodisspilled A trending topic this week – as Lionsgate tweeted the bloody first scene from the Conan reboot movie ahead of Comic Con -, #whenbloodisspilled is when legends are made. One thing...
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Owning The Magic – Experiences Matter More Than Products
If you’re like me and grew up with Danone, you’re probably wondering why the French CPG giant decided to open three yogurt bars in the Paris area this month. Surely, there has to be better, more...
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Leaders Who Fail – The Horse Carriage Syndrome
It strikes me as two recently admired giants are both reported in free-fall, that even the strongest businesses eventually fail. TAKE NOKIA Once acclaimed as a global leader with up to 40%...
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The Most Powerful Word In Branding
Excuse the linkbait tease. I’m not going to drumroll it any further. It’s FAMOUS. Yes, the most powerful word in branding is FAMOUS. It’s about the best filter you can use to carve out a unique brand...
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